Jacob Morris
Brock University Graduate Student, Researcher, Sports Fan, Critical Media Analyst
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Research Interests
Research Interests
Gender equality in sport spaces, specifically differences in gendered sport portrayal in media
Social inclusivity in sport and recreation spaces for individuals with disabilities
Current Projects
Current Projects
"An equal opportunity to watch, read about, meet and hear from”: An Analysis of CBC’s Commitment to Achieve Gender Balance in Sport Programming
"An equal opportunity to watch, read about, meet and hear from”: An Analysis of CBC’s Commitment to Achieve Gender Balance in Sport Programming
Thesis Project - Supervisor: Dr. Michele Donnelly
“On track” to gender equality at the Canada Games?
“On track” to gender equality at the Canada Games?
Research Assistant to Dr. Michele Donnelly
Monitoring CBC’s Coverage of Gender at the Olympic Games
Monitoring CBC’s Coverage of Gender at the Olympic Games
Research Assistant to Dr. Michele Donnelly and Dr. Olan Scott
Previous Projects
Previous Projects
Making Social Media a Priority for Sport Organizations
Making Social Media a Priority for Sport Organizations
Investigated the use of Social Media by Canadian National Sport Organizations to build brand awareness, reach and engage with target audiences. Reviewed and analyzed interview data to distill themes prevalent across Canadian sport system discovering organizations are active across multiple platforms with different benefits in mind, and closely integrating social media into organizational strategies.
Creating Inclusive Spaces in Sport for ASD Youth
Creating Inclusive Spaces in Sport for ASD Youth
Addressed social barriers to participation in youth sport space for Autistic children and presented best practice steps that can be implemented to make spaces more accessible and inclusive
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